Getting Started With Keyword Search
Keyword searches may seem as simple phrases users encode to search for certain services and products. But to site owners, it means a whole lot more. In this competitive virtual business, your keyword results can either make or break you. Selecting keywords that are too broad or too unique might be a nuisance in the long run, you might end up getting irrevelant clicks that just might waste your time.
If you’ve got the right keyword search, your business is bound to boom in the near future. Appropriate keyword searches dictate the traffic in your website, and attracting potential clients is also very dependent on it. It is important that you know your business very well so you would be able to determine how your potential clients will look up for you in search engines.
Common Mistakes in Keyword Search
The first mistake is choosing a keyword that is too competitive. If you are going to choose a word that is very similar to hundreds and thousands of other websites and services, there is no assurance that you will be able to land in the top 10 or top 20 keyword search results. Another one is selecting a keyword, which is overly unique, or something that users will less likely think of. You might just end up having a “sorry no matching documents” as a feedback.
There are several key ingredients to make sure your keywords really match your business.
Brainstorming
This is the first essential step. Brainstorm with several colleagues or your business partners on keywords that would match your business, the service your company offers, and the products that you sell. To get the best possible keywords, be specific, regarding the exact description of the products that you are selling, or the services that you are offering.
Using Google Keyword Tool
The next step is to enter your own URL and those of your competitors on Google to see the keywords that are relevant. Google Keyword Tool often gives out keywords that are quite broad, unless you have refined them. You can then encode your keywords to see Google’s suggestion on relevant keyword searches.
The Google Wonder Wheel
Another very useful tool to help you look for appropriate keyword searches is the Google Wonder Wheel. Encode a phrase in the Google Wonder Wheel and it would give you a list of phrases that are relevant to what you are thinking of. This in return will help you think of more specific keyword searches that you could use, and appropriate, for your business.
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